- 23 years of experience in high-end consumer marketing
- combined with a life-long passion for books,
- plus a never ending curiosity about anything international ...
--- all of this boils down to an expertise you can book.
Here are two examples, to give you an idea about possible projects.
1 - Pelikan Hubs
2 - France: Business Development for GARPA
1 - Pelikan Hubs
The task wasn't easy: Reach the global fans of Pelikan fountain pens with a tiny budget.
As I'm passionate about the combination of offline and online interaction, I came up with an unusual concept:
"Let's invite consumers all over the world to meet fellow enthusiasts in the next biggest city at one especially chosen date per year. Completely voluntary. No other program planned but to meet fellow enthusiasts and share the hobby."
At first, people were skeptical. Luxury products are usually presented with a bigger bang, in red carpet venues with glittering diamonds. But I wanted to reach everyone.
In 2014, we kicked it off ... and roughly 1,000 people reacted. During the evening, we created a social wall, and so the fans of Pelikan were able to meet and connect with #pelikanhubs - globally.
In 2019, 5,000 people joined in the Pelikan Hubs. That makes me proud. But the best aspect of it all? I've been the spark that ignited friendships all over the world. It doesn't get any better.
2 - Business Development France
Garrpa is a German manufacturer of luxurious garden and park furniture. They are currently looking for a new show room (or show garden) in France. I am scouting locations and looking for partners who fit to the brand and who have the same values: Best quality, amazing service, willingness to go the extra mile to make a customer happy. It's super interesting and quite challenging (and I very much enjoy speaking French again).
So, no matter if you need
- a text that knocks your socks off
- a partner who comes up with unusual concepts
- or someone to explore a new crazy idea ...
... you've found the right person!
I'm flexible and can work remote or abroad for specified periods of time.
Call me or send a message!
I can't wait to talk to you.
Phone +49 - 160 - 966 899 96